In today's Rapid Response workshop we take a look at how IT groups can better manage their costs while juggling multiple investments and assets to support their businesses.

The economic conditions created by Covid-19 are forcing every business to become more efficient through the reduction of costs and increasing the return from existing assets or investments. But with so many implications of reducing spend, how should IT consider its options and make decisions that achieve budget targets while maintaining core services to the business?

Join us to learn about a simple approach to discovering and categorizing all software and cloud spend in an environment for the purpose of taking short-term cost and effort out of an environment, while ensuring the right tools remain in place to support the business.

What you will learn:

  • Tools and services that can be used without cost to assess all software and cloud utilization in an environment
  • Methodologies for determining how to rationalize redundant products to a core set
  • How to restructure licensing agreements to avoid short term cost and long term risk
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Meet Your Speaker

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Chris Woodin
Vice President, Business Development & Alliances
Chris Woodin is responsible for developing Softchoice’s transformative hybrid IT, cloud computing and client solutions, as well as our go-to-market strategy. In addition to enabling the organization to execute this strategy through a broad network of presales specialists, Chris and his team also work very closely with our partner community – including Microsoft, Cisco, AWS, VMware and Dell-EMC – striving to make Softchoice an extension of their teams and their trusted partner to serve our shared customers. Chris has built an impressive career with Softchoice, joining the company in 2005 as a sales representative. He then served in increasingly senior sales roles, including Telesales Manager and District Sales Manager (US Heartland). In 2014, he transitioned to Business Development as Director, Microsoft Sales Operations – before getting promoted to Senior Director, and later Vice President, of Microsoft and Software Asset Management. He currently resides in Chicago.


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